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During the COVID-19 pandemic, different nations have adopted a variety of response strategies to fight and contain the new coronavirus. Such national response strategies can be classified into three categories based on their underlying philosophy: strict control with unlimited resources, relentless contribution with limited resources, and rough rationality with limited resources. We discuss the philosophies, characteristics, and performances of the three response strategies and when they should be adopted. We also examine what marketing innovation strategies enterprises should adopt to survive and grow their businesses in both the short and long term. This study provides important strategic implications for national policymakers and enterprises on the use of response strategies as well as marketing innovation tactics and strategies to be used both during and after the pandemic. 相似文献
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Understanding the effect of managerial response on online review management has attracted the attention of scholars in recent years. However, the effect of personalized managerial response on the negative inconsistent review is a lack of evidence. This study investigates how personalized managerial responses influence negative review helpfulness according to the various levels of review inconsistency and the underlying mechanism behind the effect. We adopted a secondary data analysis based on the TripAdvisor dataset and used an online experiment study to investigate the impact mechanism. Findings reveal that the personalized managerial response positively influences review helpfulness, review inconsistency (negative rating with positive textual sentiment) moderates the effect of personalized managerial response on review helpfulness, and perceived response helpfulness mediates the above relationships. More specifically, personalized managerial response to negative inconsistent reviews has a pronounced effect on consumers’ perception of response helpfulness and their evaluation of review helpfulness. This study improves the current understanding of managerial responses, and provides practical guidance for hoteliers, consumers, and travel websites. 相似文献
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《Socio》2019
We study a location-allocation-routing problem for distribution of the injured in a disaster response scenario, considering a three-type transportation network with separate links. A circle-based approach to estimate the impacts of the disaster is presented. After formulating relations for computing the percentage of the injured, the destruction percentage and the damage-dependent travel times, the problem is formulated as an integer nonlinear program. We utilize a genetic algorithm and a discrete version of the imperialist competitive algorithm for solving large problems. An empirical study focused on earthquakes in Tabriz, Iran, illustrates applicability of the proposed model and performance of the proposed algorithms. 相似文献
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我国大麦价格波动特征及其影响因素分析 总被引:1,自引:0,他引:1
[目的]大麦价格剧烈波动会直接影响大麦种植户的生产积极性和大麦产业的平稳发展,研究大麦价格波动特征及其影响因素,有助于提升大麦产业链相关主体识别和应对市场风险的能力,促进大麦产业的健康发展。[方法]文章先采用HP滤波法和ARCH类模型分析了2011年4月至2017年2月我国大麦价格波动特征,然后采用脉冲响应函数分析了我国大麦价格波动影响因素。[结果]我国大麦价格波动存在明显的季节性和周期性,样本期内总体上呈现逐渐下降趋势;我国大麦价格具有显著的波动集聚性,我国大麦价格具有显著的不对称性;在该文选择的影响因素中,大麦进口量和国际大麦价格是影响我国大麦价格波动的主要因素。[结论]该文提出必须保障并提高国内大麦合理产能、完善大麦价格监测预警体系、加强国内大麦进口企业整合和推动大麦进口来源多元化的政策建议。 相似文献
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Jun Hu Huiying Wu Sammy Xiaoyan Ying Wenbin Long 《Journal of Contemporary Accounting and Economics》2021,17(1):100237
Unlike most of the literature that examines the relationship between corporate philanthropy and financial performance, this study investigates the mechanisms through which corporate socially responsible behaviors produce financial outcomes. We propose that corporate philanthropy improves corporate competitiveness by eliciting positive responses from stakeholders, who assess a firm’s philanthropic contribution in relation to its rivals to determine what level of support they wish to provide to the firm. We predict that a firm’s philanthropy relative to its rivals has a positive effect on its product market competitiveness, and that this positive effect is moderated by three conditions that influence stakeholder response: stakeholder attention to philanthropy, its perceived legitimacy, and expectations of corporate giving. Our predictions are generally supported by our analyses. Overall, this paper shows that strategic philanthropy has a quantitative dimension, and firms obtain the market competitiveness associated with corporate philanthropy by integrating their rivals’ positions into their decision making. 相似文献
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河北省北部山区农村生态环境治理及绩效评价 总被引:1,自引:0,他引:1
[目的]农村生态环境是一个复杂的系统,严重的生态环境问题制约着农村经济的发展以及新农村建设,探讨其治理和绩效,有利于解决生态环境建设中的各种问题,对于区域发展具有重要的理论和实践意义。[方法]文章通过构建农村生态环境治理及绩效评价指标体系,采用层次分析法确定各个指标的权重以及灰色关联法分析各指标间的灰色关联度。[结果]河北省北部山区农村生态环境治理绩效评价指标体系要素层中权重值大小依次为生态经济(0. 483 9)、生态环境(0. 273 6)、生态人居(0. 137 1)、生态保护(0. 105 4),说明该地区农村经济水平已达到一定水平,但生态环境、生态保护等仍有待提高。灰色关联法计算结果表明河北省北部山区生态环境中关联系数最高的是畜禽粪便处理率(0. 754),生态经济中关联系数最高的是农民人均纯收入(0. 624),生态保护中关联系数最高的是化肥施用量(0. 846),生态人居中关联系数最高的是饮用水合格率(0. 682),而关联度大小依次为生态保护(0. 724)、生态环境(0. 662)、生态人居(0. 573)、生态经济(0. 543),说明该地区生态环境治理仍有很大空间。[结论]研究结果指出河北省北部山区农村生态环境治理的不足,为进一步完善区域生态环境具有重要的指导意义。 相似文献
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周贵平 《中国农业资源与区划》2018,39(4):226-231
[目的]目前我国正处于关键的经济转型期,生态农业和生态旅游业作为生态文明建设的重要产业之一,其耦合发展对于存进产业结构优化升级具有重要作用。[方法]通过构建生态农业与生态旅游业指标体系,采用灰色关联法计算江苏省生态农业与生态旅游业的关联度,进一步通过耦合协调度模型分析两者的协调程度。[结果]生态农业系统与生态旅游系统中的旅游经济、旅游资源和旅游价值的关联度分别为0.719,0.673和0.621,大小顺序分别为旅游经济旅游资源旅游价值,而生态旅游系统与生态农业系统中生态系统、经济系统和社会系统的关联度分别为0.687,0.700和0.626,大小顺序分别为经济系统生态系统社会系统,耦合作用均分别为较强、较强和中等。2012~2016年江苏省生态农业和生态旅游业耦合度处于磨合阶段,但一直在增加,同时耦合水平经历了初级协调发展水平到中级协调发展水平的过程。[结论]江苏省生态农业和生态旅游业的耦合发展仍有进步的空间,今后应加强耦合发展机制,推动两大耦合产业走向更深更广的发展领域,促进生态文明建设,同时保证生态产业的可持续健康发展。 相似文献
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David A. Zalewski 《Journal of economic issues》2018,52(2):483-489
Post-Keynesian institutionalist economists like Wallace Peterson and John Kenneth Galbraith recognized that the impact of uncertainty on economic wellbeing depends in part on the degree of control people have over the sources and consequences of it. Given the inability of government and other large institutions to reduce uncertainty or to provide citizens with the ability to manage it, mediating structures are considered as an alternative means of promoting economic security. The article concludes by describing and evaluating several of these alternatives. 相似文献